Is your niche the same as your audience?

Tuesday, January 16, 2018

Audience, target market, niche, which is which and what means what? Much of the time these terms are used interchangeably, but they are not all the same. Simply put by marketing guru Michael Port, “Your target market is the group of people you serve. Your niche is the service you specialize in offering to your target market.” Audience is similar to target market, but let’s look at each alone.

  • Audience - This is the largest of the three. Your audience is the group of people you aim your marketing at in general. For example, if you are in the Health and Fitness industry your audience, is all those who have an interest in keeping fit and healthy.

  • Target Market - Within your general audience you then have a target market of people who may be interested in what you provide - they also may not be interested. So again, within the Health and Fitness industry you may target runners and the items or advice they need for running.

  • Niche - This is the ‘why’. Why are you doing what you do? What problem do people have that you can help solve? To narrow the example down again, your niche in this area may be runners who are mums and dads.

In regards to the content you produce for your business, it can also be aimed at each of the three - the wider audience, a more defined target market and then a smaller section again - a select niche. If we use the above example of the Health and Fitness industry, content writing topics for you may look like this - 

  • Wider Audience - 5 simple steps to staying fit and healthy.

  • Target Market - 5 ways running helps you stay fit.

  • Niche - 5 tips to fit running in around work and family life.

When providing content to your readers, you must decide who you are writing to from the start and which segment of potential customers you wish to aim at. For all of these three levels, the common thread is the same - you want to educate (eventually sell) directly to those most likely to buy.  

Whether it’s a broad audience or a select niche, we can help define your content marketing. To find out more, contact us

How to choose your niche - a 5 Step Guide

Tuesday, October 10, 2017

As they say, ‘Do what you love and you’ll never have to work a day in your life’. Using this theory and starting with what drives you, can help nut out your niche in a few simple steps and then steer your direction for targeting customers.

What? Why? Where? Who?

  • What are my interests and passions? Your niche lies within your own areas of interest. It’s something you think about every day, something you are good at or enjoy doing and something that drives you. When you are passionate it shows in your words and actions, and people see it. Using your interests to decide on a niche is the perfect place to start.
  • Why do people need my product/service? Sit down and have a think about what problems people have and how your niche area can help solve them. This is simple, but effective. Everyone loves the perfect solution to a problem!
  • Where do I find my target audience? Now you need to put yourself in the mind of a potential customer. Why do they need your product or service and what questions will they be typing into Google? Nut out the keywords they will most likely be using to search the net and investigate sites they use. This will help narrow down your niche as well as find and refine your potential customers.
  • Who is my competition? Once you have narrowed down your niche market, research who your competition is. Decide what it is that they provide, that you can do better - and then do it!


  • After you’ve sorted out your niche area, marketing to this group comes next. You’ve already done your research on where they ‘hang-out’ online, so you need to start hanging-out there too. 
  • Use your previous keyword research to narrow down blogs that your ideal customer frequents. 
  • Start commenting on blogs - answering questions and giving helpful information (maybe recommending your business on occasion).
  • Target your own business blog to this niche customer, including answers to common questions you’ve observed and, of course, inserting keywords.

Once you have found your niche and decided to write a targeted blog, having expert help can tweak your marketing even further. 

To find out more about blog writing packages by The Writing Group, drop us a email, or call 1300 073 078.