Bill Gates Knew his Stuff - Why Content is Still King

Wednesday, August 09, 2017

In 1996 when Bill Gates was CEO of Microsoft, he published a paper titled ‘Content is King’, discussing the newly-born Internet as a means of marketing for businesses heading into the future. Nowadays, this is true more than ever, with many and varied forms of content available to companies for use online to promote their wares, and if they’re clever about it, without even having to pay for a single advertisement. Here’s a look at why we should all hail the mighty Content King.

As a marketing tool, content is not ‘in your face’

Gone are the days of relentless cold-calling and multiple paid advertisements, content in its’ many forms is the perfect marketing tool. People don’t realise they are buying into your product as they read or view each medium. Content is nice and subtle, which most people find a welcome contrast to ‘in your face’ marketing. Before they realise it, they’re hitting the checkout button.

Content makes connections

Particularly if you keep an up to date blog on your site, regular readers will develop a personal connection to your brand, making them more inclined to purchase from you rather than a competing business who offers a cold website only. Relationships establish trust and trust secures customers. Reach out, make the connection, and they will come!

People are searching and content has the answers

If you want to know something in 2017, you don’t ask a friend, you ask Google - standard. Therefore, if you know what your customers (or potential customers) are asking, you can devise content that provides the answers. It’s so simple, it’s almost too good to be true. Write blogs, produce short videos, construct memes, or go ‘live’, all with the single goal of helping people solve problems. 

Content done right, can establish you as the expert

Quality content which is useful to customers and provides value can set you up as a leader in your field, which is exactly where you want to be! Establishing yourself as a leader in your niche is the perfect way to market your product or service, and great content will get you there. Once you are seen as an expert in your field, your name is on the lips of many and in their Google searches, further spreading your mastery and making you the go-to person or business. Bingo!

One quality blog post can perform better than a few hap-hazard attempts, so getting it right is imperative. Why would you waste time when ‘the masters of content creation’ can do it for you? Let us help you set yourself up as a guru in your field and connect you with customers - hello@thewritinggroup.com.au